Write in about 1000 words a fiction piece based on your speculation on the science and technology of the twenty second century.
Write in about 1000 words a fiction piece based on your speculation on the science and technology of the twenty second century.
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If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Intrinsically:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Hint:
Knowledge Check
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Sheer:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Sheer:
A
classical
B
unknown
C
absolute
D
nonsense
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Adhesive:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Adhesive:
A
gluey
B
crape
C
waterproof
D
non-sticky
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Instantaneously:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Instantaneously:
A
very late
B
at once
C
unsuitable
D
correctly
Similar Questions
Explore conceptually related problems
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Company:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Service:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Corporate:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Product:
If there's one problem in all advertising, in all marketing, in ali promotional efforts, it is the sheer fact that there is too much competition out there. If one copies another company let alone another company's promotional efforts, it only serves as a reminder of one's competition. Therefore, you don't want to remind your prospects about your competition, do you? So don't copy them or as Earl Nightingale once said, "Don't copy, create"! Be unique. Be original. Be so different that, if possible (and it is), your name or the name of your firm as well as the services you deliver become generic in the minds of prospects. You've never heard a doctor say, "Take two acetylsalicylic acid tablets and call me in the morning," have you? What about "facial tissue," "cotton swab," or "adhesive bandage"? No. It's Aspirin, Kleenex, Q-Tip and Band-Aid. And that's not all. Xerox, FedEx, Velcro, Fast Track, KwikKopy and Quick Lube all stick like glue in the minds of prospects. How is this possible? There are many reasons for this. The first and most likely reason is that many of these firms created not only a new product or service but also a whole new category to place them in. Now, let's stick to the idea of "uniqueness". This concept might seem farfetched for the type of product or service you offer but in reality, it really isn't. When deciding to find out about the type of service you provide, let alone when deciding to buy the type of service you offer, your name, the name of your firm and/or the name of your product or service must come to your prospects' minds instantaneously. How is this done? First and most important is names (or in other words packaging). Does your company or service name intrinsically reflect the type of service you offer and does so instantaneously? If not, you might want to reconsider renaming your company or service. For example, if I told you "KwikKöpy" you will automatically think of a company Offering quick copies! Today, it astounds me to see companies with names that mean absolutely nothing, such as acronyms like "DFG Enterprises" or names that do not reflect the competitive advantage - let alone the nature - of the business. If you are a computer network consultant, are you called, "Mike Fortin, Consultant" or are you called "Practical Technologies. Ltd."? What's better -"John's Dry-cleaners"? Or "Spotless Cleaners, Inc."? You see, the name of your firm should intrinsically reflect what you do, what you have to offer and how you are different from your competition, in just a few words. This generally requires a great deal of creative skill. In my copywriting and consulting work, when I am refining a firm's corporate identity some names will pop instantly into my mind while others take more time and effort. So, here's a helpful hint. Try writing down as many names as possible - at least 20 - and pass it around among friends, family and acquaintances. Ask them what pulls them the most. Look for the "Aha's”! or the "Wow's"! These are the ones you want. Generic: