Bias is an important concept in statistics. Bias can occur at any stage of working with data. It is vital to know how to detect bias for better results. One should know how to work with bias for reliable analysis. Bias can mislead data and conclusions.
In statistics, the definition of bias refers to a systematic error that leads to an incorrect estimate of a parameter.
Statistical Bias = E(θ̂) - θ,
where θ̂ is the estimator and θ is the true parameter.
Bias in statistics undermines the credibility and usefulness of data. If not identified and corrected, it can lead to flawed decisions and inaccurate conclusions. In fields like medicine, policy-making, marketing, and artificial intelligence, biased data can have serious consequences.
Key reasons why understanding bias is critical:
Let’s look at the types of bias in statistics one can encounter.
One of the most prevalent and dangerous forms of bias is sampling bias. This occurs when the sample chosen does not accurately reflect the population it aims to represent. Sampling bias tampers with the results and leads to incorrect generalisations.
Causes of Sampling Bias
Real-World Example
Imagine a poll conducted to assess national voting intentions, but the survey is conducted only in urban areas. Since rural populations are underrepresented, the poll results may inaccurately reflect the national sentiment. It is an example of sampling bias in action.
In predictive modelling and machine learning, bias is often discussed alongside variance. Understanding the bias vs variance trade-off is essential for model selection and evaluation.
Here are some examples of bias in data across various fields:
Healthcare Bias
A predictive model trained on predominantly white patient data may underperform for other racial groups. This leads to misdiagnosis or ineffective treatment recommendations for underrepresented populations.
Hiring Algorithms
An AI-powered resume screening tool trained on historical data may favor male candidates if the original dataset reflected gender bias in hiring practices. This perpetuates workplace inequality.
Marketing Campaigns
Targeting campaigns based solely on high-income data skews results and alienates potential customers from middle or lower income brackets, reducing overall campaign effectiveness.
Crime Prediction
If law enforcement data is biased due to over-policing in certain areas, predictive policing algorithms may reinforce existing inequalities by unfairly targeting those communities.
Scientific Research
Studies with publication bias only publish positive results. This distorts the true efficacy of a treatment or intervention and misleads subsequent research and policymaking.
While it’s nearly impossible to eliminate all bias, its impact can be significantly reduced through careful planning and execution.
Design Stage
Data Collection
Data Analysis
Validation
Transparency
Bias is a pervasive and often underestimated issue in statistics and data analysis. With awareness, rigorous methodology, and ethical data practices, bias can be identified and minimised.
(Session 2025 - 26)