Recently, prices of perfume, which are one of the major ingredients of agarbattis, have gone up substantially. Since there is keen competiton in the agarbattis, have gone up substaintially. Since there is keen Competition in the agarbatti, have gone up substantiallly. Since there is keen Competition in the agarbatti market, no manufacture increased the price of agarbattis. In turn, most of the manufacture opted to reduce the quantity of perfumes in agarbattis to cut their cost of production. This has resulted in decreased quality of agarbattis through their process have not changed. In order to overcome this problem, Garden Ltd. Introduced a new set of agarbattis under the brand name Khushboo. Khushboo agarbattis captured the agarbattis market very quickly.
i) Identify the product-related issue involved in the above case and explain its three functions.
i) Identify the product-related issue involved in the above case and explain its three functions.
ii) Mention three features of that concept.