Mamta Rice Food Ltd.' is as well known rice producing company. The sales have been falling down from the beginning of the year. The managing director Mr. Bhuvan is worried about this situation. With a view to find out the solution of this problem he made a team to find out the reasons for downfall of sales. the team conducted the survey and gave following four reasons for the downfall of company's sale.
(i) On account of increase in export duty made by the government, the foreign demand has gone down.
(ii) Due to availability of other eatable substitute the taste of people is diverted from rice.
(iii) The competitor's importance new technology machine and are producing better quality rice.
(iv) Due to strain with neighbouring country's government and our country's government export is effected.
Identify the dimension of business environment discussed in the above case.