Channels Of Distribution

Ajay was appointed as marketing head of 'Alfa Enterprise' manufactures of toothpastes and tooth bruches. His target sale was 2,000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not afford to buy tooth brush. He started donating 200 tooth bruches and tooth pastes every month to the school. Identify the channel of distribution 'Ajay' would adopt for distribution of tooth paste and tooth bruches and justify it by giving one reason.

Haldiram is selling fast food to the customers. Write the name of the channel of distribution used by the company.

For seling its care and vans. Maruti Udyog is making used of which channel of distribution?

Gunjan is the director of Zyesha Ltd., a ladies garments manufacturing company. In a Board's meeting, she addresses certain questions such as - What is the demand for the product ? -Which channel of distribution to use ? - What is the pricing policy ? -How do we advertise the product ? Identify and explain the type of plan highlighted above.

Simone, a budding entrepreneur wishes to operate a business of Flowers. Since they are perishable in nature, she plans to open a flowoer so that she can directly sell them to the customers. Being a small venture, the number of consumers is also less. So she decides that the direct channel of distribution is better. Her friend, Ankit is a manufacture of gift items. He is confused regarding the level of channel he should follow. Can you guide him regarding the problem? Give points for support of yours answers.