The Research & Development department of Healthy Production Ltd. has decided to diversify from manufacturing health drinks to cereals made from millets. They are well aware of the fact that the company will have to communicate to the people the benefits of eating millets. For this purpose, they plan to SQPonsor various events like marathons and encourage people to switch to healthy eating through newsletters.
a) Identify and briefly explain the promotional tool being discussed above.
b) Also explain any two other promotional tool that can be used by the company, apart from the one discussed above.

Explanation

a) Public relations- It involves variety of activities designed to promote or protect company’s image & its individual products in the eyes of public.
b) Any two of the following are the promotional tools which may also be used:
i) Advertising
ii) Personal Selling
iii) Sales promotion