"Mobile Ltd". is a well-nown automobile manufacturing company in India. The company plants to increase the sale of its Sedan Cars by 20% in the next quarter. In order to achieve this target, the marketing department of the company considered the impact of government policy on the diesel vehicles and they also anticipated the level of competitions they might ahve to face. The team explored the various available options for increase in sale like offering more discounts, providing zero per cent finance, offering free accessories, free service for three years, etc.
A thorough analysis of each option was done and finally company decided to offer fre service for next three years. In order to implement the plan, they made various package of service coupons and communicated the same to their dealers. They also started giving the advertisements to make the customers aware of their scheme through various print and electronic medias.
A separate team was formed to keep a close watch on the revenue and impact of new scheme on the sale.
In the context of the above case......
(a) Name the function of management which is being described in above paragraph.
(b) Identify and explain the various steps involved in the process of the function of management as identified in the above para, by quoting the lines from it.