Sunita took her niece, Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get `20%` off for a meak of `500rs` or above at a famous eating point.
Identify the tecnhique of sales promotion used by the company in the above situation.

Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Idneitfy the technique of sales promotion used by the company.

Amaira is a seven year old girl. She planned with her father to give a gift on her mother's birthday. She took her piggy bank to shopkeeper with her father. She selected a purse for her mother and when she took out one not of Rs 1000 from the piggy bank the shopkeeper refused to take that not -saying that it is no longer a valid currency . her father explained her that shopkeeper is saying right. (i) Identify the concept discussed in above para. (ii) State three feature of that concept.

Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed, she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on teh sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager. (a) Identify the comcept of Marketing Management which will help the Manager getting the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points.