Shreemaya Hotel in Indore was facing problem of low demand for its rooms due to off season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the Marketting Manager, Mr.Kapoor for his advice. He suggested,that the hotel should announce an offer of '3 Days and 2 Nights hotel stay packaged with free breakfast and one day religioous visit to Omkarehswar and Mahakaleshwar Temples'. The MD liked the suggestion very much. Idenfity the promotional tool, which can be used by the hotel, through which large number of prospective pilgrimage tourist, all over the country and also abroad, can be reahced, informed and persuaded to use the incentive.