Nisha a school bag manufacture decided to improve the product for profit maxmimisation and thus added a water bottle holder to the existing design.
i) Idenfity the marketing management philosophy adapted by Nisha.
ii) Explain this philosophy.

Identify the Marketing Management philosophy adopted in the following cases: (i) Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production. (ii) Nisha, a school bag manufacturer decided to improve the product for profit maximisation and thus added a waterbottle holder to the existing design. (iii) Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts. (iv) Amar is engaged in manufacturing of refrigerators He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided to launch the same refrigerator in the market.

Mansi, a shoe manufacture for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production. i) Identify the marketting management philosophy adopted by Mansi. ii) Explain this philosophy on the basis of: a) Main focus b) Means and ends.

Edward, a school bag manufacturer, decided to improve proft by improving quality. (i) Identity the marketing philosophy adopted. (ii) Also, explain its main focus, means and ends.

Aarti Enterprises is manufacturing lunch boxes for school-going children. To maximise profits she decided to improve the quality and added a warmer to the lunch boxes. Due to this improvement, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved.

Energy drinks India Ltd.' have scanned a profitable opportunity for marketing of soft drinks with 'Indian Traditional flavour.' The company wants to market its products in India and iin neighbouring countries. A Board meeting of the company was held on 15.2.2019 where in the marketing manager was asked to give a presentation to develop this market offering. For this, it was also decided to set-up its manufacturing unit in a village of Bihar. This will not only help in the development of the village but will also provide employment to the youth of that village. The marketing manager chooses a combination of variables to prepare its market offering. He used a set of marketing tools that the firm would use to pursue its marketing objective in the target market. (a) Name and state the concept of marketing used by the marketing manager for creating its marketoffering. (b) Also, explain briefly, the various elements of this concept.

Two years ago Mayank obtained degree in food technology. For some time he worked in a company manufacturing bread and biscuits. He was not happy in the company and decided to have his own bread and biscuits manufacturing unit. For this he decided the objectives and the targets and formulated action plan to achieve the same. One of his objective was to earn 50% profit on the amount invested in the first year.It was decided that raw materials like flour sugar, salt, etc will be purchased on two months credit. He also decided to follow the steps required for marketing the products through his own outlets He appointed Harsh as a Production Manager who decided the exact manner in which the production activities are to be carried out. Harsh also prepared a statement showing the requirement of workers in the factory throughout the year. Mayank informed Harsh about his sales target for different products areawise for the forthcoming quarter. While working on the production table a penalty of 150 per day was announced for not wearing the helmet. gloves and apron by the workers Quoting lines from the above para identify and explain the different types of plans discussed

Pan Masala and Sons is a manufacturer of tobacco products. It decided to increase profits by at least 20% in the next quarter. It has many options. (i) To increase the working hours of labourers without additional payment. (ii) To employ children from the local community. (iii) To sell its products outside the schols and colleges. It opted the (ii) and (iii) options to achieve the target. (a) Identify the function of management described in the above para. (b) State the steps of the process involved in the function of management indentified in (a) quoting the lines from the above para.