Vishal Khanna Jewellers does retail business of jewellery at a very large scale. The firm has to pay to lot of attention to advertisement. The owners of the firm are aware that if they spend more time on advertisement, some other important activities are left pending. One of the partners of the firm suggested that if the job of advertisement is handed over to some Advertising Company, they might be relieved of that important activity. By doing so, they will get benefit of specialisation and their expenditure on this activity will be less also. The firm implement this, which gave favourable results.
(a) Identify the emerging mode of business discussed in the above para.
(b) Also explain any three other non-core business activities which can be done from outside organisations.