Geeta Publishing Pvt. Ltd. Publising books, is a very old company. All its business activities are conducted in a traditional manner. Recently, Mr. Sudheer Gupta was appointed as the Chief Executive Officer (CEO) of the company. He watched all the activities of the company from proximity. He noticed that the company was doing several activities which could be got done from outside at a less cost and in a much better way. He held a meeting of all the managers of the company and it was unanimously decided that the company would focus its attention only on the Core Specialisation Areas and for the remaining activities the services of the specialised companies from outside will be hired. This decision was implemented with immediate effect.
(a) Which two concepts did Mr. Sudheer Gupta give effect to?
(b) Give two examples each of the concepts indentified in (a).