Why does a businessman willingly undertake business risk?

Explanation

A businessman willingly undertakes the risk invovled in the business activites because for bearing the risk businessman gets the reward of earning profit. Risk is the price paid for getting profit. The businessman willingly bears risk because it brings profit which is the main motive of every business. the higher the risk, the more is the profit Generally the projects with which more risks are involved gereate more profit as compared to less risky projects.