Explain the usefulness of mail order houses. What type of prodcuts are generally handled by them? Specify.

Explanation

Mail-order houses are trading units that use the mail for merchandising their products. These houses inform the customers about the features and prices of products, terms of payment, etc., by placing advertisements in newspapers and magazines or by mailing circulars or price lists to customers.


The following are some of the features of mail-order houses:


(a) Wide geographical reach:
As goods are sent via mail, the sellers are able to pass on information about their merchandise to customers spread all over the country.


(b) Customer convenience:
Mail-order houses deliver goods at the doorstep of the customers, providing their customers convenience in terms of time and effort in making purchases.


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