Value AD
Governement Shining It's not the heavy weight in the FMCG sector which are ruiling the root as top advertisers on the tube, but suprisingly it's the governement departments and public sector units. Apart from Procter & Gamble, Bajaj Consumer Care, Joyco and Eicher Motors, the list of top advertisers across television and print is dominated by Sarkari outfits flaunting their new found passion for mass-media led public communication. top Five ADvertisers on Television Ad Time (in `'000` secods) Procter & Gamble Home Products `799` Central Excise Department `375` Wedt Bengal Information and Culture `275` Joyco India Ltd. `227` Bajaj Consumer Care Ltd. `165` Print Ad Volume (Col.com in `'000`) Sikkim/Royal Government of Bhutan `416` Ratan Ayurvedic Sansthan `388` Government of Mizoram `251` Ministry of Petroleum and Natural Gas `209` Eicher Motors Ltd. `157`.
With reference to the above case, explain the benefits of advertising to marketers.