ITC started its business with lobaico In...

ITC started its business with lobaico Industry, later on its entered in Hotel Industry, Consumer goods, industrry, stationary, et.c ITC assured quality to customer and kept company's names and identity. This help the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction.
i) Name the element of marketting mix referred in above para.
ii) Name the other elements of marketting mix.
iii) Name the concept which assure quality and help in identification of product.
iv) Identify the value emphasised by ITC.

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