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Name the large establishment offering a ...

Name the large establishment offering a wide variety of products classified into well-defined departments under one roof.

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Departmental Store
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Skylark Stores is a large scale retail outlet which was started by the SKY Group of companies, way back in the year 2005. It is located in the heart of Bengaluru city. It given its elite customers a complete shopping experience with e-carts, amphitheatre and centralized air - conditioning. It offers a wide variety of branded products, classified into well managed division, under one roof as stated below: {:("Men's section",,"Women's section",,"Children's section"),("Allen Sally",,"Biba",,"Ginny & Johny"),("Raymond",,"Maybellene",,"Disney"),("Zodiac",,"Madame",,"Barbie"):} (a) Identify which type of retail is Skylark Stores?

Karan is running a mega mart in Kanpur to provide various types of products of daily use under one roof to the buyers. the employee turnover in his business is very high and he is perpetually on a look out for new staff. The fact of the matter is that he lacks managerial skills and assigns work to his employees on adhoc basis without letting them settle down in a specific work. This approach of his creates a sense of insecurity among the employees and they tend to leave the job very quickly. However, he is a very God fearing person and offers fair wages to his employees so they can afford a reasonable standard of living. In context of the above case: He is a very good fearing person and offers fair wages to his employees so they can afford a reasonable standard of living." Name and explain the relevant principle of management will has been brought into effect by Karan

Karan is running a mega mart in Kanpur to provide various types of products of daily use under one roof to the buyers. the employee turnover in his business is very high and he is perpetually on a look out for new staff. The fact of the matter is that he lacks managerial skills and assigns work to his employees on adhoc basis without letting them settle down in a specific work. This approach of his creates a sense of insecurity among the employees and they tend to leave the job very quickly. However, he is a very God fearing person and offers fair wages to his employees so they can afford a reasonable standard of living. In context of the above case: Identify and explain the principle of management which Karan is unable to apply and is perpetually on a look out for new staff.

Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and expalin the variables.

Alpha Ltd. Was engaged in business of garment manufacturing and selling its products uder a popular brand. The demand for their product was increasing. In order to keep the market share in short run, the company directed its existing workforce to wirk overtime but this resulted in many problems. Due to increase pressure of work the eficiency of workers declined. Sometimes workers worked under more than one superior. The departments which were producing one product where asked to produce more than one type of products. This resulted in lot of overlopping and wastage. The workers were becoming indisciplined.The spirit of team was also reducing. Workers were feeling cheated and their morale was declining. The quality of garments started declining and mrket share decreased. Based on this case answer the following questions: Identify which principles of Henery Fayol were violated in above case.

Raman, Joginder, John, Iqbal and Shreya are friends. They are operating different businesses, Each one has his/her own concept regarding operating their businesses. Raman believes in producing products at a large scale, thereby decreasing the average cost of the products and selling it at a reasonable price. Joginder focuses on providing best quality products beccause he believes that a customer always wishes to buy a good quality product. The price of the product is secondary. John is of the belief most important aspect of business is sales and so he undertakes aggressive selling and promotional effort. Iqbal believes that his firm can achieve its goals only by identifying the needs of the customer satisfying them better than the competitors. Shreys feels that her firm has a responsibility towards the society as well. So she provides customer satisfaction along with using techniques which are environmental friendly. Identify and explain the marketing concepts followed by each of them.

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