In a company, the marketing department's objective is to increase sales by 10 percent by offering discounts. But the finance department does not apporve such discounts as it means loss of revenue.
These kinds of conflict arise in organisations because of the lack of one of the concepts of management.
(a) Identify and explain the concept of management highlighted above.
(b) State the characteristic of management the company is violating.

Explanation

(a) Coordination (give explanation of the concept of coordination)
(b) Management is a group activity.