Malaysian budget airline group Sky Europe announced discounted fares, starting as low as Rs.1,099 for domestic destinations operated by its Indian Joint Venture carrier and Rs. 2,099 for international flights operated by other group airlines under a limited period offer.
A. Identify the medium of communication which can be used by the firm to inform a large number of people about the new fares.
B. Also, state any two merits of the communication tool, apart from the one discussed above.

Explanation

A. Advertising
B. Merits of advertising:
(i) Advertising enhances customer satisfaction and confidence, as they feel more comfortable and assured about the product quality and hence feel more satisfied.
(ii) Advertising is a very economical mode of communication if a large number of people are to be reached.