What is the meant by direct channels of distribution? List any four methods of direct distribution.

Explanation

Direct channels of distribution refer to selling the products directly without involving any middleman or intermediate. It is also called zero level of channel of distribution.
Manufacturer `to` Customers
Common methods of direct distribution are:
i) Direct sale by appointing salesman e.g., Tupperware, Eureka Forbes are following this method.
ii) Through internet.
iii) Sale by company's own retail outlet.
iv) Sale through mall order teleshoppers etc.