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List the characteristics of a good brand...

List the characteristics of a good brand name.

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A good brand name should have following characteristics:
`i)` It should be unique / distinctive (for instance- Kodak, Mustang)
`ii)` It should be extendable. It should be easy to pronounce, identified and memorized.
`iii)` It should give an idea about product's qualities and benefits (For instance- Swift, Quickfix, Lipguard).
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