List the characteristics of a good brand name.

Explanation

A good brand name should have following characteristics:

`i)` It should be unique / distinctive (for instance- Kodak, Mustang)

`ii)` It should be extendable.
It should be easy to pronounce, identified and memorized.

`iii)` It should give an idea about product's qualities and benefits (For instance- Swift, Quickfix, Lipguard).