What is the marketing concept? How does it help in the effective marketing of goods and services?

Explanation

Marketing is concerned with exchange of goods and services from producer to consumers which involves many activities. This is done to identify the needs of the customers and take various decisions for the successful marketing of the products and services.
Functions of Marketing:
`1]` Identify Consumer Needs
`2]` Planning
`3]` Product Development
`4]` Standardisation and Grading
`5]` Packing and Labeling
`6]` Branding
`7]` Setting up Customer Support Services
`8]` Pricing
`9]` Promotion
`10]`Distribution
`11]` Transportation
`12]` Warehousing