Define advertising. What are its main features? Explain.

Explanation

Advertising is defined as any “paid-for method of promotion” and is the main form of “above the line promotion”. Advertising presents or promotes the product to the target audience through a variety of media such as TV, radio, cinema, online, newspapers and magazines
4 important features of advertising are listed below:

`*`Paid Form: ADVERTISEMENTS

`*`Impersonal Presentation:Advertising is non-personal presentation of information.

`*`Speedy and Mass Communication: Advertising is a speedy medium of communication.

`*`Identified Sponsor.