What is marketing mix? What are its main elements? Explain.

Explanation

Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix.
Elements of Marketing Mix

The elements of marketing mix are often called the four P’s of marketing.


`1.`Product:
Goods manufactured by organizations for the end-users are called products.
It can be of two types - Tangible Product and Intangible Product (Services).
An individual can see, touch and feel tangible products as compared to intangible products.A product in a market place is something which a seller sells to the buyers in exchange of money.


...