What is the objective of marketing management?

Explanation

Management is the process of achieving the goals of the organisation effectively and efficiently.
Following are the objective of management:

`1.` Organisational Objective :
It is the responsibility of the management to achieve the objectives for the organisations. It has to achieve various objective including interest of all stakeholders, customers, employees and the government. Under organisational objective, three main objectives of management are profit, survival, and growth.

(i) Survival - The basic objective of any business is to survive in the competitive market. For this, an organisation must earn enough revenue so that it can survive in the market.

(ii) Profit - Surviving is not the only objective, earning the profit is also important. So any business should earn good amount of profit.

(iii) Growth - Growth is also an important objective because for long-term existence growth of a business organisation is important.


`2.` Social Objective :
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