Briefly explain any three objectives of marketing.

Explanation

Objectives of marketing management are as follows:

`1.` Demand creation: Marketing focuses on demand creation by attracting new customers.

`2.` Market share: In marketing various promotional tools are used to popularize the product which in turn helps an enterprise to capture a greater share in the market.

`3.` Goodwill: Marketing helps in buidling and maintaing the reputation of an enterprise as it aims at providing goods and services according to the customers' taste and preferences.

`4.` Profitable sales volume: Marketing helps in increasing the sales volume of a business enterprise through customer satisfaction.