Mansi, a shoe manufacture for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
i) Identify the marketting management philosophy adopted by Mansi.
ii) Explain this philosophy on the basis of:
a) Main focus
b) Means and ends.

Identify the Marketing Management philosophy adopted in the following cases: (i) Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production. (ii) Nisha, a school bag manufacturer decided to improve the product for profit maximisation and thus added a waterbottle holder to the existing design. (iii) Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts. (iv) Amar is engaged in manufacturing of refrigerators He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided to launch the same refrigerator in the market.

Nisha a school bag manufacture decided to improve the product for profit maxmimisation and thus added a water bottle holder to the existing design. i) Idenfity the marketing management philosophy adapted by Nisha. ii) Explain this philosophy.

Edward, a school bag manufacturer, decided to improve proft by improving quality. (i) Identity the marketing philosophy adopted. (ii) Also, explain its main focus, means and ends.

Aarti Enterprises is manufacturing lunch boxes for school-going children. To maximise profits she decided to improve the quality and added a warmer to the lunch boxes. Due to this improvement, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved.

Raman, Joginder, John, Iqbal and Shreya are friends. They are operating different businesses, Each one has his/her own concept regarding operating their businesses. Raman believes in producing products at a large scale, thereby decreasing the average cost of the products and selling it at a reasonable price. Joginder focuses on providing best quality products beccause he believes that a customer always wishes to buy a good quality product. The price of the product is secondary. John is of the belief most important aspect of business is sales and so he undertakes aggressive selling and promotional effort. Iqbal believes that his firm can achieve its goals only by identifying the needs of the customer satisfying them better than the competitors. Shreys feels that her firm has a responsibility towards the society as well. So she provides customer satisfaction along with using techniques which are environmental friendly. Identify and explain the marketing concepts followed by each of them.