Abhinav Mehta, Marketing Manager of Roop Cosmetics, is facing the problem of poor sales. What made of communciation he can adopt to target the large population ?

The manager of Impact Enterprise, dealing in cosmetics, is facing the problem of poor sales. Suggest the four promotional measures that he can undertake to improve the sales. Also, name the factors affecting their choice.

Bhuvan & Co. has launched a new product in the market. As a marketing manager suggest the sales promotion techniques which Bhuvan & company can adopt to increase the sale of new product.

An Auto Company, Win ltd is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower priced models for mass consumers who are price sensitive. The Board of Directors of the Company announced a meeting to discuss the decisions regarding pricing and launching a new range of models, in order to increase the market share of the company. Attending the meeting was not a discretion for the directors and a penalty was announced for not attending the meeting. The following decisions were taken in the meeting: a) to define the desired future position of the company, as acquiring a dominant position in the market by increasing the market share to 10 in 1 year. b) to change the criteria for choosing vendors for procuring supplies, c) to invest in development of the human resources of the organisation by providing training to higher levels by holding seminars and providing on the job training for the supervisory management. What are standing plans and single use plans Briefly explain the plans discussed above, which can be classified as standing plans, by quoting the lines.

Shreemaya Hotal in Indore was facing a problem of low demand for its rooms due to off season. The Managing Director (MD) of the hotal, Mrs. Sakina was very worried. She called upon the Marketing Manager, Mr. Kapoor for his advice. He suggested , that the hotal should announce an offer of '3 Days and 2 Nights hotal stay' package with free breakfast and one day religious visit to Omkarehswr and Mahakaleshwar Temples'. The MD liked the suggestion very much. Identify the promotional too, which can be used by the hotal, through which large number, informed and persuaded to use the imcentive.

Shreemaya Hotel in Indore was facing problem of low demand for its rooms due to off season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the Marketting Manager, Mr.Kapoor for his advice. He suggested,that the hotel should announce an offer of '3 Days and 2 Nights hotel stay packaged with free breakfast and one day religioous visit to Omkarehswar and Mahakaleshwar Temples'. The MD liked the suggestion very much. Idenfity the promotional tool, which can be used by the hotel, through which large number of prospective pilgrimage tourist, all over the country and also abroad, can be reahced, informed and persuaded to use the incentive.