Sushasini a home science graduate from a reputed college has recently done a cookery course. She wished to start her own venture with a goal to provide 'health food' at reasonable price. She discussed her idea with her teacher (mentor) who encouraged her. After analyzing various options for starting her business venture, they shortlised the option to sell ready made and 'ready to make' vegetable shakes and sattu milk shakes. Then, they both weighed the pros and cons of both the shortlisted options.
`(i)` Name the functions of management being discussed above and give any one of its characteristics.
`(b)` Also briefly discuss any three limitations of the function discussed in the case.