Mr. Rajiv, the sales executive of ABC Ltd. Posses good marketing techniques, his techniques involving oral presentation of messages, convincing the customer with face to face interactions,etc.
i) Name the element of marketting mix under which the above technique fall.
ii) Identify the element used by Rajiv.
iii) Name any other among element of marketing.

ITC started its business with lobaico Industry, later on its entered in Hotel Industry, Consumer goods, industrry, stationary, et.c ITC assured quality to customer and kept company's names and identity. This help the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction. i) Name the element of marketting mix referred in above para. ii) Name the other elements of marketting mix. iii) Name the concept which assure quality and help in identification of product. iv) Identify the value emphasised by ITC.

"Mobile Ltd". is a well-nown automobile manufacturing company in India. The company plants to increase the sale of its Sedan Cars by 20% in the next quarter. In order to achieve this target, the marketing department of the company considered the impact of government policy on the diesel vehicles and they also anticipated the level of competitions they might ahve to face. The team explored the various available options for increase in sale like offering more discounts, providing zero per cent finance, offering free accessories, free service for three years, etc. A thorough analysis of each option was done and finally company decided to offer fre service for next three years. In order to implement the plan, they made various package of service coupons and communicated the same to their dealers. They also started giving the advertisements to make the customers aware of their scheme through various print and electronic medias. A separate team was formed to keep a close watch on the revenue and impact of new scheme on the sale. In the context of the above case...... (a) Name the function of management which is being described in above paragraph. (b) Identify and explain the various steps involved in the process of the function of management as identified in the above para, by quoting the lines from it.

Ganesh Steel Ltd.' is a large and credit-worthy company manufacturing steel for the Indian market. It now wants to cater to the Asian market and decides to invest in new hi-tech machines. Since the investment is large, it requires long-term finance. It decides to raise funds by issuing equity shares. The issue of equity shares involves huge floatation cost. To meet the expenses of floatation cost the company decides to tap the money market. (a) Name the money-market instrument the company can use for the above purpose. (b) What is the duration for which the company can get funds through this instrument ? (c) State any other purpose for which this instrument can be used.

Ganesh Steel Ltd.' is a large and creditworthy company manufacturing steel for the Indian market. It now wants to cater to the Asian market and decides to invest in new hi-tech mechines. Since the investement is large, it requires long-term finance. It decides to raise funds by issuing equity shares. The issue of equity shares involves huge floatation csot. To meet the expenses of floatation cost the company decides to tap the money-market. (a) Name and explain the money-market instrument the company can use for the above purpose. (b) What is the duration for which the company can get funds through this instrument? (c) State any other purpose for which this instrument can be used.