A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the seles of good depends on the quality of advertisement.
Name the marketting phiologophy followed by him. State any other two marketing philosophy.

Energy drinks India Ltd.' have scanned a profitable opportunity for marketing of soft drinks with 'Indian Traditional flavour.' The company wants to market its products in India and iin neighbouring countries. A Board meeting of the company was held on 15.2.2019 where in the marketing manager was asked to give a presentation to develop this market offering. For this, it was also decided to set-up its manufacturing unit in a village of Bihar. This will not only help in the development of the village but will also provide employment to the youth of that village. The marketing manager chooses a combination of variables to prepare its market offering. He used a set of marketing tools that the firm would use to pursue its marketing objective in the target market. (a) Name and state the concept of marketing used by the marketing manager for creating its marketoffering. (b) Also, explain briefly, the various elements of this concept.

Vishal Khanna Jewellers does retail business of jewellery at a very large scale. The firm has to pay to lot of attention to advertisement. The owners of the firm are aware that if they spend more time on advertisement, some other important activities are left pending. One of the partners of the firm suggested that if the job of advertisement is handed over to some Advertising Company, they might be relieved of that important activity. By doing so, they will get benefit of specialisation and their expenditure on this activity will be less also. The firm implement this, which gave favourable results. (a) Identify the emerging mode of business discussed in the above para. (b) Also explain any three other non-core business activities which can be done from outside organisations.

ITC started its business with lobaico Industry, later on its entered in Hotel Industry, Consumer goods, industrry, stationary, et.c ITC assured quality to customer and kept company's names and identity. This help the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction. i) Name the element of marketting mix referred in above para. ii) Name the other elements of marketting mix. iii) Name the concept which assure quality and help in identification of product. iv) Identify the value emphasised by ITC.

F' limited was engaged in the business of food processing and selling its products its products under a popular brand. Lately the business was expanding due to good quality and reasonable prices. Also with more people working the market processed food was increasing. New players were also coming to case jin on the new trend. In order to keep its market share in the short run the company directed its existing workforce to work overtime. But this resulted in many problems . Due to increased pressure of work the efficiency of the workers declined. Sometimes the subordinates had to work for more than one superior sreulting in declining efficiency. The divisions that were prviously working on one prodoct superior resulting in declining efficiency. The divisions that were previously work for than one superior resulting in declining efficiency. The divisions that were previously working on one product were also made to work on two or more products. This resulted in a lot overlapping and wastage. The spirit of teamwork, which had characterised the company, previously was beginning to wane. The quality of the products was beginning to decline and market share was on the verge of decrease. Actually the company had implemented changes without creating the required infrastructure. Identify and explain briefly any three principles of management given by Henri Fayol that were violated by the company.

A Ltd. Believes that products and services are bought not merely because of their quality, packing or brand name, but because they satisfy a specific need of a customer. Identify the marketing management concept followed by the company.