A company require RS 2 crore for inventory, payment of wages, salaries, maintaining bank balance, etc.
(i) Suggest which financial market company may approach and why?
(ii) State the instruments to raise finance in that market.

Flipkart is an e-commerce company founded in the year 2007 by Sachina Bansal and Binay Bansal. The company is registered in Singapore, but has its head quarters in Bangaluru, India. The company seeks to increase traffic on their site (more clicks on their product, and boost sale by next quarter). Flipkart was the first company to offer "Cash on Delivery' facility. Before giving this offer, company scaned the environment and allocated huge fund to implement this offer. The company offer in general Two Weeks' Return option, but it may vary from product to product. After receiving the order, the company follows a chronological sequence of steps till the delivery of product to customer. The company offer, various options of payment such as cash on delivery, Debit/Credit card, net banking, etc. This year company plants to spend Rs. 50 crore for advertisement to increase the sale. Flipkart reserve the right to terminate your membership or refuse to deliver product if it is discovered that you are under age of 18. This is because as per Indian Contact Act the minors are not eligible to use websites. In context of above case, dentify and explain different types of plans being used by Flipkart by quoting the lines from the para.

Ganesh Steel Ltd.' is a large and credit-worthy company manufacturing steel for the Indian market. It now wants to cater to the Asian market and decides to invest in new hi-tech machines. Since the investment is large, it requires long-term finance. It decides to raise funds by issuing equity shares. The issue of equity shares involves huge floatation cost. To meet the expenses of floatation cost the company decides to tap the money market. (a) Name the money-market instrument the company can use for the above purpose. (b) What is the duration for which the company can get funds through this instrument ? (c) State any other purpose for which this instrument can be used.

A reputed car manufacturing company in NCR is facing the problem of decline in its market share due to its internal mismanagement. Therefore it has planned to increase its production capacity at its Gurgaon plant by manufacturing low period eco-friendly cars for price senstive consumers and introducing new models with added features for quality conscious consumers. For this the company issues shares to the public and raises 150rs crore. The company purchases more machinery required to increase production. (a) Identify the type of plan the company is preparing. (b) State the steps involved in this plan quoting the lines from the above case.

Laxmi Chemicals Ltd., a soap manufacturing company wanted to increase its market share from 30% to 55% in the long run. A recent report submitted by the Research & Development of the company had predicted a growing trend of herbal and organic products. On the basis of this report the company decided to diversity into new variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose, Lavender, Mogra, Lemon Grass, Green Apple, Strawberry, etc. The Unique Selling Proposition (USP) was to promote eco-friendly living in the contemporary lifestyle. The company decided to allocate Rs. 30 crores to achieve the objective. Identify the type of one of the functions of management mentioned above which will help the company to acquire dominant position in the market.

Laxmi Chemicals Ltd., a soap manufacturing company wanted to increase its market share from 30% to 55% in the long run. A recent report submitted by the Research and Development Department of the company has predicted a growing trend of herbal and organic products. On the basis of this report the company decided to diversify into new variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose,Lavendear, Mogra,Lemon Grass, Green Apple, Strawberry etc. The Unique Selling Proposition (USP) was to promote eco-friendly living in the contemporary life style. The company decided to allocate 30rs crores to achieve the objective. Identify the type of the one of the functions of management mentioned above which will help the company to acquire dominant position in the market.

Directions: In the question given below a statements is followed by three courses of action numbered I or (A), II or (B) and III or (C). A course of action is a step or administrative decision to be taken for improvement, follow-up for further action in regards to the problem, policy etc. on the basis of the information given in the statement. you have to assume everything in the statement to be true, then decide which of the three given/suggested courses of action logically follows for pursuing and decide the answer. Statement:The prices of crude oil in the international market have increased substantially in the recent past and are likely to increase further in rear future due to closure of refineries in the united states. Courses of action : I. The government should allow the petroleum companies to fix the retail price as per the crude oil price in the international market. II. The government should absorb part of the increase.in crude oil price by proportionately reducing tax burden on the retail price in the domestic market. III. The government should privatise the petroleum companies to get out out of the tricky market situation. 1) Only either I or III follow 2) Only either II or III follow 3)Only either I or II follow 4) Only either I or III follow 5) None of these