The e-retailing form of m arket was something unheard to the Indian customer in `2007`. Flipkart which has created a niche for itself in terms of market share, goodwill and populartiy in the online market to threat because of its smooth operations. It started with an intital captial of `4rs` lakh it now aims for annual turnover of around `4500rs` crore.
Which other element of promotion mix is being used extensively By the company ? Explain its merits to the company.