Energy drinks India Ltd.' have scanned a profitable opportunity for marketing of soft drinks with 'Indian Traditional flavour.' The company wants to market its products in India and iin neighbouring countries. A Board meeting of the company was held on `15.2.2019` where in the marketing manager was asked to give a presentation to develop this market offering. For this, it was also decided to set-up its manufacturing unit in a village of Bihar. This will not only help in the development of the village but will also provide employment to the youth of that village. The marketing manager chooses a combination of variables to prepare its market offering. He used a set of marketing tools that the firm would use to pursue its marketing objective in the target market.
(a) Name and state the concept of marketing used by the marketing manager for creating its marketoffering.
(b) Also, explain briefly, the various elements of this concept.