An auto company `C` Ltd. Is facing a problem of declining market share due to increased competition from other new and existing players in the market. Its competitiors are introducing lower priced models for mass consumers who are price sensitive. `C` Ltd. sets its long-terms objective to increase profits by `20%` in the next year. For quality conscious consumers, the company is introducing new models with added features and new technological adavancements. For this, the company raises `100rs` crore by issuing equity shares.
`(a)` Idnetify the type of plan the company is preparing.
`(b)` State is three dimensions by quoting the line from the above paragraph.