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Identify the Marketing Management philos...

Identify the Marketing Management philosophy adopted in the following cases:
(i) Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production.
(ii) Nisha, a school bag manufacturer decided to improve the product for profit maximisation and thus added a waterbottle holder to the existing design.
(iii) Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts.
(iv) Amar is engaged in manufacturing of refrigerators He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided to launch the same refrigerator in the market.

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Nisha a school bag manufacture decided to improve the product for profit maxmimisation and thus added a water bottle holder to the existing design. i) Idenfity the marketing management philosophy adapted by Nisha. ii) Explain this philosophy.

Mansi, a shoe manufacture for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production. i) Identify the marketting management philosophy adopted by Mansi. ii) Explain this philosophy on the basis of: a) Main focus b) Means and ends.

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