Brands ____________ decision-simplicity strategies make full use of available information to ___________ where consumers are on the path of decision making then direct them to the best - marked offers.

______ is defined as the study of behavior of individual decision-making units, such as consumers, resource owners and firms.

Identify and state the steps involved in planning process from the following : (i) If the end result it clear it becomes easier to work towards the goal. (ii) Alternatives are weighed in the light of their feasibility and consequences. (iii) This is the real point of decision making. The best paln has to be adopted and implemented. (iv) This is the step where other managerial functions also come into the picutre. This step would also involve organising for labour and purchase of machinery. (v) Base material upon which plans are to be drawn in the form of forecasts, i.e.a technique of gathering information about the demand for a particular product, policy change, interest rates, prices of capital goods tax rates etc.

Consider the following statements Right to information is necessary in India because it 1. Increases people's participation in administration 2. Makes administration more accountable to people 3. Makes administration more innovative 4. Makes people aware of administrative decision making Of the statements -