The competitive position of a company can be improved by ______ .

Options

A. increasing the selling price
B. reducing the margin
C. ignoring competitors
D. Understanding and fulfilling customers' needs

Answer

D

Explanation

The competitive position of company can be improved by being customer-centric not product -centric i.e., not viewing product in isolation, but as a part of a full-long lasting relationship with a customer. This means offering those products and services that fulfill their needs.