Which of the following teams/ expressions is fused to describe a business unit with a competitve advantage that will capture some of the extra economic values it creates, non matter how intense competition is ?

Options

A. Consonance
B. Advantage
C. Consistency
D. Feasibility

Answer

B

Explanation

(b) Advantage refers to best strategies that lead to the creation and sustainability of a competitive advantage. In order to have that competitive advantage it must possess a favourable asymmetry (e.g. lower unit cost , higher buyer willingness to pay for its product ) between itself and its competitors in the market.