What is the goal in two Fold Marketing ?

Options

A. To attract new customers by promising superior value
B. To keep current customers by delivering satisfaction
C. To undertake aggressive marketing campaigns
D. Only (a) and (b)

Answer

D

Explanation

(d) According to 'Introduction to Marketing Management' by Osman Safdar Sarwant , the two fold goal of marketing is to attract new customers by promising superior value which also keeping curent customer by delivering satisfaction . Sarwani outlined a five step model of the marketing process.