What does Innovation in Marketing refer to ?

Options

A. Creating a new idea of thought
B. Discovering new products
C. Modifying an old idea to present needs
D. Exploring new ways of being competitve

Answer

A

Explanation

(a) Innovation is about finding a better way of doing something . Innovation can be viewedd as the application of better solutions that meet new requirements. In articulated needs, or existing market needs. This is accomplished through more effective products , processes , services , technologies , or ideas that are readily available to markets.