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Market segmentation can be resorted to b...

Market segmentation can be resorted to by dividing the target group as per _____ .

A

Income levels of customers

B

Age of the employees

C

Needs to the sales persons

D

Marketing skills of the employees

Text Solution

Verified by Experts

The correct Answer is:
A

(a) Market segmentation helps to determine targets groups or indentifying prospects. It can be resorted to by way of -segmenting by customer's age, segmenting by customer' income, segmenting geogrphically , segmenting by customer's tastes & preferences , etc.
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