Market Segmentation means dividing :

Options

A. Segment , Target , Price
B. Sales, Target , Product
C. Segment , Target , Position
D. Sales, Time , Product

Answer

C

Explanation

(c ) Market segmentation pertains to the division of a set of consumers into person with similar needs and wants . Market segmentation allows for a better allocation of a firm's finite resources. Due to limited resources , a firm must make choices in servicing specific groups of consumers . So it can be defined in terms of the STP acronym , meaning Segment , Target and Position.