A marketing technique where marketer plays a specific role in a particular segment is called

Options

A. Mass Marketing
B. Niche Marketing
C. Strategic Marketing
D. Communication Marketing

Answer

B

Explanation

(b) Niche marketing is concentrating all marketing efforts on a small but specific and welll defined segment of the population. A niche market is the subset of the market on which a specific product is focused . The niche market is highly specialized , and aiming to survive among the competition from numerous super companies.