In Market segmentation which among the following is not an economic component ?

Options

A. Age
B. Gender
C. Income level
D. Only (a) and (b)

Answer

D

Explanation

(d) Segmentation is the process of slicing a market for a particular product or service into a number of different segments . The segment are usually based on factors such as demographics , beliefs or the occasion of use of the product . Age and gender are demographic components of segmentation.