The social aspect of marketing ensures

Options

A. Social good
B. Delivery of effective and efficient social change programs
C. Customer engagement
D. All of these

Answer

D

Explanation

(d) Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It seeks to ensure the delivery of competition sensitive and segmented social change programs that are effective , efficient , equitable and sustainable. The primary aim of social marketing is 'social good', while in "commercial maketing the aim is primarily "financial". It uses the benefits of doing social good to secure and maintain customer engagement .