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Which of the following is the name , ter...

Which of the following is the name , term , design, symbol , or any other features that is used to identify a good ?

A

Logo

B

Brand

C

Coporate identity

D

Stationary goods

Text Solution

Verified by Experts

The correct Answer is:
B

(b) Brand is the "name , term , design , symbol , or any other feature that identifies one seller's product distinct from those of other sellers . 'The word 'brand' is often used as a metonym referring to the company that is strongly identified with a brand. Brands are used in business , marketing, and advertising . A modem example of a brand is Coca Cola which belongs to the Coca Cola Company .
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