Marketing Management Philosophies

Identify the Marketing Management philosophy adopted in the following cases: (i) Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production. (ii) Nisha, a school bag manufacturer decided to improve the product for profit maximisation and thus added a waterbottle holder to the existing design. (iii) Jasdeep, a dealer in school uniforms, decided to maximise his profit by using different aggressive promotional efforts. (iv) Amar is engaged in manufacturing of refrigerators He surveyed the market and found that customers need a refrigerator with a separate provision of water cooler in it. He decided to launch the same refrigerator in the market.

Nisha a school bag manufacture decided to improve the product for profit maxmimisation and thus added a water bottle holder to the existing design. i) Idenfity the marketing management philosophy adapted by Nisha. ii) Explain this philosophy.

Mansi, a shoe manufacture for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production. i) Identify the marketting management philosophy adopted by Mansi. ii) Explain this philosophy on the basis of: a) Main focus b) Means and ends.

Marketing Management Functions

Radhika Ltd. Manufacturing refrigerators takes all the marketing decisions from the point of view of the customers. The market research reveals that the customers want features like double door in the refrigerators and a separate provision for water cooler in it. The company not only started producing refrigerators with these features but also priced it at a level which the customers are willing to pay. Consequently, the sales of the firm doubled in a month. Identify the marketing management philosophy followed by Radhika Ltd.

A management institute organises six once a month lecture series for young entrepreneur as per the following schedule, with no dates conflicting. Marketing Management August through January Economics April through October Business Law January through September Financial Management March through June Accounting October through April Personnel Management October through December During how many months of the year must a student attend to hear all the lectures on Marketing, Economics and Financial management ?