Ajay was appointed as marketing head of 'Alfa Enterprise' manufactures of toothpastes and tooth bruches. His target sale was 2,000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not afford to buy tooth brush. He started donating 200 tooth bruches and tooth pastes every month to the school.
Identify the channel of distribution 'Ajay' would adopt for distribution of tooth paste and tooth bruches and justify it by giving one reason.