Firm 'Ragys' making Desi ghee was set up by Mihir, with an investment of `2rs` crore. Now his task is to communicate about his product to the consumer. He first want's to market his product in his own state, i.e. Uttar Pradesh.
`(i)` Identify the decision area of marketing, regarding which Mihir is thinking about.
`(ii) Give any two ways in which he can inform the customers and persuade them to buy his products.